Having received her BA in management and marketing in 1994, she began her professional career as an assistant at the marketing department of PepsiCo Poland. The following 6 years took her from brand manager to marketing manager and ultimately marketing director responsible for the development of Pizza Hut and KFC on the Polish market.
In 1999 she joined NoS/BBDO to fill the position of strategic director responsible for establishing and developing the agency’s department of strategy and new business acquisition. The team she created and led is credited with 12 EFFIE awards and over 50 new business wins. During her time at BBDO, she gained precious practical experience working with all agency key accounts, and expanded academically by securing a Master of Arts title in cultural and social studies at Lancaster University.
In 2006, she became BBDO Warsaw’s Chief Executive Officer, responsible for the management of a team of over 70 people and the implementation of a vast agency revamp.
During her 15 year career, she gained experience from the realm of marketing, market research, product development, training, business and strategic consulting, planning and executing comprehensive communication solutions. Effie juror and benefactor of the SOS Children’s Villages charity.
